This post revolves around two recent Washington City Paper pieces from Dave McKenna's "Cheap Seats" column. The first piece centers on the Redskins partnersip with liquor conglomerate Diageo. Although Diageo is funding responsible drinking programs (aka using the programs as advertising), it also put out a reward for any NFL player who would strike a Captain Morgan pose after scoring a touchdown. You can read about it here.
Capitals owner Ted Leonsis has quickly gained the reputation as the best, and most fan friendly, professional sports franchise owner in the area. With the Capitals owning the best record in the NHL, the Verizon Center is sold out for most all Caps home games. According to this "Cheap Seats" piece, Leonsis is now reaping additional financial rewards of the Caps success by putting some Caps tickets into a program where fans pay just to have the option to buy tickets at a future date. It seems the program works well for a franchise whose tickets are in high demand, but somehow I can't see the program working for the beleagured Washington Wizards.