The April 6 issue of Sports Illustrated had a short piece entitled "NCAA Approved" that was along the lines of last Friday's "March (Marketing) Madness" post here on Shedd's Spot (without the smart a** comments of course). The piece focuses primarily on the visual changes the NCAA mandated at the Boston Garden and the Greensboro Colisseum. But, it does throw in one very interesting fact about the NCAA's dealings with its sponsors. Spectators on the press rows at tournament venues this year must drink from Vitaminwater cups because corporate partner Coca Cola owns the Vitaminwater brand. It's tip time.....
The same Sports Illustrated page that contained "NCAA Approved" had this review of Sugar.
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